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How to Grow Your Facebook Following: A 6-Step Plan

By Daniel Knowlton|2017-12-19T14:37:29-07:00August 8th, 2017|

Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you’ll discover how to grow a specialized audience on Facebook in six steps. #1: Analyze Broad Target Market Characteristics The first step is to identify a target market that will [...]

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- Your Guide to the Social Media Jungle

How to Get Started With Facebook Analytics

By Bill Widmer|2017-12-19T14:37:29-07:00August 7th, 2017|

Are you taking advantage of the actionable data Facebook offers marketers? Have you explored the Facebook Analytics dashboard? Facebook Analytics is a robust tool that lets marketers explore users’ interactions with advanced goal paths and sales funnels. In this article, you’ll discover how to get started with Facebook Analytics. What Data Is Available in Facebook [...]

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- Your Guide to the Social Media Jungle

How to Use Facebook Ads Manager: A Guide for Beginners

By Tammy Cannon|2017-12-19T14:37:30-07:00July 24th, 2017|

Thinking about running Facebook ads but don’t know where to start? Want a primer on Ads Manager before running ads? In this article, you’ll learn to navigate the Facebook Ads Manager main menu and discover the basics of creating and analyzing your Facebook ad campaigns. How Do I Set Up My Facebook Ads Manager Account? To [...]

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- Your Guide to the Social Media Jungle

The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure

By Paul Ramondo|2017-12-19T14:37:33-07:00May 31st, 2017|

Are your posts reaching fewer people on Facebook? Wondering how to appear in more people’s news feeds? Facebook’s algorithm dictates who sees your content and who doesn’t. In this article, you’ll discover how the Facebook algorithm works, and how marketers can optimize their posts for maximum news feed visibility. #1: How Facebook’s News Feed Algorithm Ranks [...]

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- Your Guide to the Social Media Jungle

2017 Social Media Marketing Industry Report

By Michael Stelzner|2017-12-19T14:37:36-07:00May 23rd, 2017|

Do you wonder how your peers are using social media? Wondering if you should focus more on visuals or live video? In our ninth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you which social tactics are most effective and how content plays [...]

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- Your Guide to the Social Media Jungle

5 B2B Tips for Creating Facebook Ad Images That Work

By Nadya Khoja|2017-12-19T14:37:36-07:00May 17th, 2017|

Want to improve your cost per click for Facebook ads? Wondering how much influence visuals have on Facebook ad performance? From font style to background images, the design choices you make can have a deep impact on the overall results of your Facebook ad campaigns. In this article, you’ll discover five tips for creating B2B [...]

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- Your Guide to the Social Media Jungle

10 Tips to Troubleshoot Your Facebook Ads

By Julia Bramble|2017-12-19T14:37:37-07:00May 15th, 2017|

Do you advertise on Facebook? Wondering why some of your Facebook ads aren’t working? If your Facebook ads aren’t delivering the results you hoped for, looking at specific aspects of your campaign can help you determine why. In this article, you’ll discover 10 tips to troubleshoot your Facebook ads. #1: Verify You’ve Chosen the Correct [...]

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- Your Guide to the Social Media Jungle

How to Use Facebook Messenger Day for Marketing

By Ana Gotter|2017-12-19T14:37:38-07:00March 13th, 2017|

Want a new way to create time-sensitive short video stories? Have you heard of Facebook Messenger Day? Now, marketers can use Messenger to deliver disappearing short-form video stories and images to a specific group of people. In this article, you’ll discover how to create and deliver marketing messages via Facebook Messenger Day. What Is Facebook [...]

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- Your Guide to the Social Media Jungle

How to Grow Your Email List With YouTube Ads

By Ryan Williams|2017-12-19T14:37:44-07:00December 8th, 2016|

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Need to grow your email list? Interested in generating more leads? Properly optimized YouTube video ads will help attract people who are interested in what you have to offer. In this article, you’ll discover how to use YouTube ads to grow your email list. Where YouTube Video Ads Appear When people search for keywords that [...]

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- Your Guide to the Social Media Jungle

How to Create a Social Media Content Calendar for a Year

By Leonard Kim|2017-12-19T14:37:46-07:00November 29th, 2016|

Want to deliver quality social media content for the next year? Interested in planning your social posts in advance? A content calendar helps you deliver the right message to your audience at the right time. In this article, you’ll discover how to plan a year’s worth of social media posts and content. #1: Create a [...]

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- Your Guide to the Social Media Jungle