If I asked you for $1 in exchange for $44, wouldn’t you take me up on it? No, I’m not a magician — just a digital marketing expert who understands the value of a quality email marketing campaign to drive awareness, sales, and repeat business. You could go the traditional marketing…
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What do Wrigley Field and NASCAR vehicles and drivers have in common? They’re both examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular…
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When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how…
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