Need to build a list of qualified leads from visitors to your WordPress website? Who doesn’t? Growing an email list of people who are genuinely interested in your product or service will help you grow your business. In fact, 80 percent of small businesses find email marketing to be an…
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Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you’ll discover how to grow a specialized audience on Facebook in six steps. #1: Analyze Broad Target Market Characteristics The first step is to identify a target market that will [...]
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- Your Guide to the Social Media Jungle
If you have yet to get started with email marketing, there’s no better time to jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998. But what hasn’t changed is its effectiveness. Studies show that email…
The post Get Started With Email Marketing: 10 Things You Need to Do First appeared first on Constant Contact Blogs.
Are you taking advantage of the actionable data Facebook offers marketers? Have you explored the Facebook Analytics dashboard? Facebook Analytics is a robust tool that lets marketers explore users’ interactions with advanced goal paths and sales funnels. In this article, you’ll discover how to get started with Facebook Analytics. What Data Is Available in Facebook [...]
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- Your Guide to the Social Media Jungle
Your customers wake up every morning and check their email. Through the course of their day, they’ll spend an average of 6.3 hours reading around 88 emails. Shouldn’t your business be among them? Sending out a marketing email isn’t difficult, but you have to think about it a little differently…
The post What is Email Marketing? (And How to Get Started) appeared first on Constant Contact Blogs.
Everyone makes mistakes. But as a small business, mistakes can be costly. You need to hit the ground running and see your efforts pay off fast. So when you decide to start optimizing your website for search, there are some common mistakes you want to avoid. How can you make sure…
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Thinking about running Facebook ads but don’t know where to start? Want a primer on Ads Manager before running ads? In this article, you’ll learn to navigate the Facebook Ads Manager main menu and discover the basics of creating and analyzing your Facebook ad campaigns. How Do I Set Up My Facebook Ads Manager Account? To [...]
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- Your Guide to the Social Media Jungle
When was the last time you whipped out a phone book to look up information on a local business? Chances are that big yellow book doesn’t get much use anymore. These days, you’re more likely to get your answer from a quick online search. And so are your customers. With…
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Wondering what SEO means and how it can help your business? Worried you don’t have the skills or budget needed to get started? SEO is affordable and effective, allowing you to reach new customers and increase sales. Let’s dig deeper into SEO and how it can benefit your business. What…
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Which social media metrics should you be tracking? Here's an overview from contributor Nathan Mendenhall.